About
You’ve no doubt heard of us.
Liberty, Liberty, Liberty…
We are Farmers,
bum-budumpa-bump-bump-bum.
The Bing…Bong for Honda.
The Yahoo Yodel.
The MTV Riff.
The Columbia Pictures opening.
These aren’t just mnemonics and jingles. These are icons.
And these are what we make.
Sonic ideas that live in your mind rent free.
And have generated billions in brand value.
We’re JEM.
The world’s most iconic
sound design studio.
And we believe every great brand has a story.
But the ones we remember also have a sound.
A heartbeat. A pulse that cuts through the noise. An icon for the ears.
At JEM, we don’t just make tracks — we build emotion in stereo.
We turn briefs into feelings.
Campaigns into anthems.
Moments into memory.
We’ve partnered with brands like Apple, Nike, Liberty, Honda and Farmer’s, to name but a few.
And we’re ready to make something amazing for you.
Because sound doesn’t whisper your brand — it declares it.
It’s how people know you before they see you.
And remember you long after they first hear you.
That’s sonic that’s iconic.
That’s JEM
Jonathan Elias
Jonathan Elias has spent his career defining how the modern world sounds.
An Emmy Award–winning composer and co-founder of Elias Arts, Jonathan helped pioneer audio branding long before the term entered the cultural lexicon. From MTV’s explosive “Moon Landing” theme to the Columbia Pictures logo, the Liberty Mutual logo, the Farmers Insurance logo, and the instantly recognizable Yahoo! yodel, his work reshaped the emotional vocabulary of global brands. Under his creative leadership, his company earned more than 700 major industry honors, including Clios, Cannes Lions, and an Emmy for Nike’s landmark “Move” campaign that Jonathan composed.
In recent years, Elias brought that same creative rigor and orchestral ambition to the successful collaboration with Universal, known as Elias Audio Branding, which is now a division of UMPG, by reinforcing a philosophy that has defined his career: music is not decoration — it is identity.
Now, he enters a new chapter with JEM Sonic Branding, expanding his vision at a time when brands demand deeper storytelling across streaming, sports, and immersive media. At the same time, he is spearheading sports branding initiative, developing large-scale thematic work and adaptive music systems built for a multi-platform world.
For JEM Sonic Branding, the mission remains unchanged: create music that moves people.
But the canvas has grown larger.
From analog orchestras to algorithmic distribution, from cinematic trailers to global brand sound systems, Jonathan continues to work at the intersection of artistry and innovation — honoring a storied past while composing what comes next.
Work
A Sound
Investment
Over the years, our sonic branding work has generated billions in brand value. Take a look at some of our greatest hits.
Anyone can create a sound,
let’s do something people truly remember.
Let’s create something iconic.
Process
The Power of Sound
8.53X
TV ads w/ sonic cues more likely to perform
+800%
Brand recall w/ integrated sonic cues
+191%
Awareness w/ sonic assets
7.3X
More attention w/ mnemonics than logos
86%
Sound influences brand affinity
With sound in so many places,
the only way to be coherent is to be Iconic
DISCOVER
STRATEGY
DESIGN
LAUNCH
Brand Immersion/Analysis – We’ll discover what drives your brand by examining all assets, identify successes and challenges, and define future sonic goals.
Stakeholder Interviews – We’ll conduct one-on-one and group sessions to uncover your brand’s ethos and assess audio fluency across all levels of your organization.
Competitive Analysis – We’ll evaluate how peers and best-in-class brands use sound, identifying white space and opportunities for sonic differentiation.
Project Goals – We’ll work with you to establish a clear set of project goals to guide all creative and strategic decisions.
Comprehensive Sonic Strategy – We’ll translate insights from research into a defined sonic roadmap — outlining creative direction, implementation strategy, and long-term vision for your brand’s sound and sonic footprint
Audio Moodboard – We’ll curate a range of musical references and styles that align with your brand’s principles and emotional tone.
Creative Brief – We’ll translate strategic insights into the language of music, guiding our composers toward the ideal sonic expression of your brand.
Creative Design – We’ll develop multiple Sonic Logo/ Brand Anthem pairings, refining through collaboration, to arrive at the definitive expression of your brand’s sound.
Asset Development – We’ll then build supporting elements such as functional sounds, proprietary music libraries, and immersive experiences.
Audio Standards Manual – We’ll deliver a comprehensive guide on how, where, (and why) to use your sonic assets consistently and effectively.
Final Asset Delivery/Education – We’ll empower and equip, and your internal teams and partners with the knowledge to deploy your new sonic identity through hands-on workshops and training.
Activation of Assets in Marketplace – We’ll support the rollout of audio assets across all touch-points, ensuring consistent and powerful execution in the marketplace.
Contact
Let's Talk.
Please feel free to contact us and we
will get back to you as soon as we can.
